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And a brash backup fenty puma slippers point guard playing in Beantown, who signed to the brand with a point-blank proclamation: " I ain't f in' with nobody else but Puma ."More players are wearing Pumas on the court than at any other time in NBA history. They've joined the Puma basketball family, which has a deeper and more tantalizing history than most would imagine. As Converse, Nike, Adidas and Reebok starred on court from the 1970s fenty puma sneakers to the early 2000s.

Puma placed its products on the feet of Hall of Famers and world champions, even once persuading a scoring titleholder to fenty slides puma come on board. Pumas have graced the hardwood of high school showcases, college games and NBA Slam Dunk Contests. Deals were inked with everyone from the NBA's tallest player ever to a high-flying phenom from the University of North Carolina who the company hoped would change its basketball fate.

The new puma shoes brand followed his vision like a blueprint and delivered a product that featured an unprecedented element: Frazier's nickname "Clyde" etched in cursive under the brand's logo on the outside of each shoe  hence the term "signature sneaker."Left: Earvin "Magic" Johnson (left) drives past Wes puma basket heart Matthews (right) during a game between the Los Angeles Lakers and Chicago Bulls on Feb. 20, 1985. Matthews endorsed Puma from 1984 to 1986.Right.

New York City's Sneaker Culture: 1960-1987 . "I came across some archival photos of Rucker Park in '71 and '72 and saw players wearing Pumas competitively on the biggest stage of the world outdoors at that point."Frazier catapulted Puma onto the world's biggest basketball stages indoors, wearing Clydes when he and Willis Reed led the New York Knicks to a championship over Wilt Chamberlain, Jerry West and the Los An the Los Angeles Lakers in the 1973 NBA Finals.