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Do You Know Who You Attract to Your Web Site? Marketing Articles | October 10 Cheap Franck Kessie Jersey , 2004
By Catherine FranzThere are five types of people that browse the web:(1) Specific Information Seekers(2) Current Information Seekers(3) Bargain Hunters(4) Entertainment Seekers, and(5) Specific Buyers...

By Catherine Franz

There are five types of people that browse the web:
(1) Specific Information Seekers
(2) Current Information Seekers
(3) Bargain Hunters
(4) Entertainment Seekers, and
(5) Specific Buyers.

When you identify the type of people you want to come to
your website, or the type of people coming now (for those
who already have a site), as well as what gets them there Cheap Fabio Borini Jersey ,
what keeps them there, then and only then can you design
your site to attract the type of visitors you want.

Specific Information Seekers (SISers)

To convert Specific Information Seekers into prospects, you
will need consistent marketing and multiple trust building
strategies. SISers usually search for a particular piece of
information. If you have it, they will visit and might stay.
If not, they want to find out fast that you don''t and poof
they are gone. This group is after timely and relevant
information. It is an eitheror decision -- either you have
it or you don''t. If their search engine searching
continuously sends them to your site and you have on several
occasions let them down on having the information Cheap Davide Calabria Jersey , they will
see the URL link in the search engine and not ever return.

SISers like to ask questions, usually diving right into the
question, giving little or no background to the question.
If they have a deep sense that you have the answer, they
will generate a quick e-mail to you. They are frequent
visitors to the FAQ (frequently asked questions) pages. If
you want to attract the SISers, track all the questions
customers and prospects ask Cheap Cristian Zapata Jersey , provide answers, and post on
your site. You can make them happy by placing the answers
in larger or bold print.

SISers like several different levels of information. With
each click you can barrel down the details. You can do with
an overview page and then in a separate page add the full
description and other details. Design the overview page for
on-line reading (large font, white space, and fast, flowing
language) and the detail pages for off-line reading
(printable).

They also like an up-to-date websites with changing
information. If the "last update date" is older than one
week Cheap Carlos Bacca Jersey , or if your articles have old dates on them, they
usually will not even enter the site. First impressions
mean a lot to them and determine if they will ever return.
Credibility is the second decision maker for this buyer. Do
not compromise the integrity of the information you provide.
If you''re an affiliate just say so, they don''t mind.

Their decision to buy is usually immediate if you have what
they want. This group reads by scanning on the Net. They
will scan and read bold, colored and highlighting in long
sales letters.

In a retail store, SISers browse the aisles. They know what
they are looking for before they enter a website or store.
Retailers call these people aisle browsers. In a store Cheap Antonio Donnarumma Jersey ,
they walk through a store, first checking the aisle
platforms for bargains. Men do fall mostly in this
category.

Even though this group only reads what they need from a
book, the next group, CISers read the whole book.

Current Information Seekers (CISers)

Current Information Seekers are curious people who find
everything interesting. They can be reading about Mars and
next learning about cooking, and later into something
different. They purchase material based on whatever is hot
in their life at that moment. Usually they over purchase
material and get behind in their reading. Yet Cheap Andrea Poli Jersey , that backlog
does not seem to bother them, they would feel empty without
it.

CISers enjoy reading a high portion of the newspaper and
read the whole book. They want something
interesting...something useful...something they would not
have found on their own. They want something that will give
them an edge, an advantage, an insight, something
unexpected.

Use caution Cheap Andrea Conti Jersey , this group does make suggestions that can lead
you astray. They also cannot understand why others pigeon
hole (their viewpoint) themselves with their businesses.
They value exploration and freedom.

To use this group to your advantage define one or two topic
categories that fit in with your niche. Then change the
material daily or weekly. In addition, since they are so
busy running after the latest and greatest, you will need to
make sure they are consistently aware of those changes.
Send them updates. They will find the frequent updates
useful, interesting, and amusing even if they''ve heard them
a million times before. They will return frequently.
Frequent updates will keep you on their hot list and
bookmarked.

CISers compare before buying. If everything is the same and
your shipping is 3 cents less they will buy from you.
However Cheap Andrea Bertolacci Jersey , they make sure they are exact offers. If you have
something that looks more attractive, whether it pertains to
their needs or not, they will also purchase from you.

CISers aren''t a great group to receive testimonials from
unless they have used your material and it has worked for
them in some BIG or EXTRAORDINARY way.

This leads us into the next group, the group that chases
free.

Bargain Hunters

Bargain Hunters shop free for anything. Converting them to
customers is tough because of the "free blinders" they wear.
As long as they think they can find it somewhere free, they
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