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A consistent decline in web traffic can be attributed to outdated content. Fresh and user- friendly content is a crucial parameter for quality search engine ranking. An SEO audit will reveal if the quality of your website content is responsible for the loss of traffic. It will also check to see if your website is using the correct keywords.

Easy to Crawl and Index:

Simple issues such as problems with the file or an outdated sitemap can cause issues with crawling and indexing. Indexing unimportant archives such as tags Cheap Scott Laughton Jersey , categories, etc. can affect search rankings. Low-quality backlinks can also affect crawling. An SEO audit will reveal if your website is being crawled and properly indexed.

Checking for Accessibility:

Slow page speed, 404 errors, incorrect , robots meta tags etc. can make certain pages of the website inaccessible. An SEO audit will reveal accessibility issues and fix errors.

Improve Content:

Recent Google updates have ensured that websites with user-friendly content rank well organically. An SEO audit can determine if your content is optimized for the right keywords and that there are no duplicate content issues Cheap Sean Couturier Jersey , especially for meta titles and descriptions. Sometimes web owners try to rank for the same keyword in different pages 鈥?this can also affect search rankings, as Google may recognize only the strongest of these pages.

There are two options for running an SEO audit. You can either have the in-house SEO team to run an audit, or you can hire an SEO expert. While using an in-house can save you time and money, SEO experts are will more likely be equipped with latest SEO techniques, which will offer higher value in the long run.
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